Methods & Governance
How Suffrago gathers and presents evidence, how dashboards are built, and how we safeguard neutrality, privacy and representation.
How our surveys work
We use a panel-lite model: registration, profiling and recontact for relevant local surveys.
For specific projects, we can also use client-provided lists and partner channels to reach additional audiences.
Quality controls include attention checks, anomaly checks and conservative interpretation. We avoid over-claiming and label limitations clearly.
What's in the dashboards
Dashboards combine public datasets (including ONS and related official statistics) with available local opinion data from Suffrago panel and polls.
Each metric is shown with source labeling and year. Updates follow source release cadence and dashboard refresh cycles.
Limitation notes are included where coverage is partial, lagged or not yet representative for all audiences.
Ethics and neutrality
Suffrago intends to operate an AI & Data Ethics Council and a Political Neutrality Council to strengthen oversight and trust.
Our principles include truth over noise, neutrality, localism and practical usefulness for public decision-making.
Personas, anonymity and representation
We do not need to display how an individual voted or exactly what they said. We aggregate through persona and audience groupings to preserve anonymity while still surfacing clear patterns.
This helps buyers understand what different local audiences are saying and why those views may differ by context.
Protecting small audiences is mandatory: if fewer than 20 people are in an audience segment, we do not show that segment's results.
As panel profiling expands, persona categories will become clearer and more useful for both representation quality and buyer decisions.